is yourWhat’s Your Big WHY?

My question for you is, what is your big WHY?

What’s the purpose behind your business?

Because there’s an enormous amount of research to suggest that it’s easier to succeed in business when you have a purpose bigger than you.

And just for the record, making money is not a purpose. That’s a result of doing great business.

So, what is your big why? Why do you get up each day?

Why do you keep going when the going gets tough?

Because that big WHY will make a huge difference.

Now for me, I’ve been in business for 30 years. We run another business in the mining and resources industry, and I also have a business where I work with entrepreneurs and solopreneurs. My business came about when I was studying for an MBA, and I learned about the staggering number of small business failures.

Honestly, I just could not believe what I was reading. I thought it was a typo, and then I dug a bit deeper and researched it. It’s quite true. An enormous number of small businesses…