The Six P's of Business

Today, I want to talk to you very briefly about the six P’s of small business.

Some people call them the six P’s of marketing, or the six milestones along the customer journey, you can call it anything, but we’ll talk about the six P’s.

P #1 — Project

What is the point of all of this? What is your project? It might be, for example, some new products that you are developing.

So, with that new product you have vision and goals, where you’re setting outcomes and milestones you expect to reach.

To begin anything you must have a vision attached to that project, because everything starts as a thought.

To reiterate, the first P is the “Project”, the overall objective of your current actions.

P #2 — Problem

The “Problem” refers to that you are solving for people. It’s why people come to you; you solve a problem that they have.

What does it look like?