The Six P's of Business

Today, I want to talk to you very briefly about the six P’s of small business.

Some people call them the six P’s of marketing, or the six milestones along the customer journey, you can call it anything, but we’ll talk about the six P’s.

P #1 — Project

What is the point of all of this? What is your project? It might be, for example, some new products that you are developing.

So, with that new product you have vision and goals, where you’re setting outcomes and milestones you expect to reach.

To begin anything you must have a vision attached to that project, because everything starts as a thought.

To reiterate, the first P is the “Project”, the overall objective of your current actions.

P #2 — Problem

The “Problem” refers to that you are solving for people. It’s why people come to you; you solve a problem that they have.

What does it look like?

For your clients, what is their “pain point”?

It can be discomfort or a puzzle, something that they want solved and you’re going to give them that solution.

They say that people buy for two reasons;

1) They move towards pleasure

2) They move away from pain

You’re going to give them something that makes them feel really good or you’re going to give them something that relieves the pain and discomfort they’ve got.

For example, for me I work with small business owners who are working hard to get their business succeeding online, so that’s who I solve problems for. They’re overwhelmed with social media, they’re not sure where to start with their email marketing or setting up Facebook business manager, all those sort of things to do with digital marketing. I solve those problems.

So, number two is “what is the problem you solve?”.