Alison Vidotto MBA

Aug 28, 2019

1 min read

Book Review — The Tipping Point, Malcolm Gladwell

This book was written fifteen years ago but has remained a constant bestseller. It’s an interesting addition to any leader’s library and certainly gives food for thought about how we get our ideas to take hold, grow and bring about change.

Gladwell uses the term ‘social epidemic’ to explain the result of an idea taking hold, gaining momentum and bursting in popularity. He gives examples of successful social epidemics and suggestions of what we can do to start our own social epidemic. Continue Reading