Book Review — Sun Tzu and the Art of Business: Six Strategic Principles for Managers, Mark McNeilly
Being a mother of five sons I have had many discussions about Sun Tzu’s The Art of War. It’s a classic that was written centuries ago about the winning strategy of war but is often touted as a great strategic guide for business. Mark McNeilly agrees and his book translates the principles of Sun Tzu with a business mindset.
The fundamentals of The Art of War are how to gain a competitive advantage over your enemy, in business the idea is to gain the same advantage over your competitors.
In a nutshell, McNeilly has done a great job of putting together six principles from the art of war and showing us how they can apply to business. Continue Reading