Book Review — Blue Ocean Strategy, W. Chan Kim & Renée Mauborgne

The tag line of this book says it all; How to Create Uncontested Market Space and Make the Competition Irrelevant.

This book talks about using innovation rather than aggression to compete in the market place. It is full of fresh and interesting ways to look at your business strategy.

Many small business owners shy away from competition, this book encourages you to think a little outside the box in your approach to building the business. Continue Reading